Sometime in the early nineties, I got a phone call from a loud gentleman from Rugby called Haydn Evans who had the rights to what sounded like crazy (and pointless) packaging invention and would I meet him in a pub somewhere in the midlands. After I'd signed a copious NDA and promised my life away, he produced the prototype CD pack he was certain was going to take over the world.

Whilst it was certainly impressive, it seemed mind-bogglingly complicated and though Haydn was getting very excited at the thought of hundreds of thousands of these things being made, I pointed out to him he needed to make 50 first.

So, we became the Burgopak maufacturer and though we were constantly reminded by Hayn what an honour this was, it was pretty clear that we might be the only people stupid enough to actually think they could make the things. After a few hair-rasing attempts, we landed the order to make a sizeable quantity of the new Placeb release, and by this time, we'd figured a way of making them that only lost a small fortune (unlike our earlier attempts).

It turns out Haydn was rignt, though he's no longer involved. Burgopak is now an award-winning packaging phenomenon used to package phones and pharmaceuticals and much else the world over.