WORK > ARTOMATIC key projects > Levis Red book (1999)
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Copyright © 2010, Tim Milne. All rights reserved.
Most books are supposed to be square, so what would happen if it were twisted to mirror the innovative construction in Levi's premium denim line? The book was conventional board-covered book with screen-printed cover and paper pages, but twisted out of shape. The challenge was not in the twisting, but in the final trimming–or lack thereof.