Human beings aren't very good at imagining in 3D and it really helps if you can put something in their hand for them to visualise it. Because of the work we did, we'd amassed a vast inventory of interesting printed objects which would be the starting points for future projects.
But we realised that we'd offer a better service to people if we didn't limit what we had to what we'd produced. By "curating" a collection of interesting items, we were able to give our members a bigger box-of-tricks to choose from, as "curators" it didn't matter that we'd found it, rather than made it.
We filled it to the gunwalls with samples, materials and interesting ephemera. We stimulated creative conversations by putting real things in people's hands. Rather than arm-waving and furious sketching we produced items for people to respond to–"I want one of those, but bigger/longer/darker". We led on an expansive creative journey simply by helping them imagine the possibilities of what they could produce.
It aided the creative process in helping clients and agencies to think in three-dimensions, bringing benefits of both speed and scope in the initial stages of developing a job.
The original location of the Library, on the ground floor behind the shop gave it an intimacy and immediacy that was never quite replicated in the basement, but it was clear from the beginning that it wasn't big enough for the amount stuff we were going to accumulate.
In 2002, we re-arranged the Great Sutton Street site subletting the top floor to Tomato, abandoning the gallery and moving the Library to the basement, doubling its size.
In 2003, we re-arranged things again and expanded the shop, shrank the offices and bought a lot of day-glo orange paint. The orange became more a signature colour adding a bit of dimension to the brand
We actually managed to produce a number of newsletters–and not the just the first one and then give up like most people do. Unfortunately, there aren't many pictures available, so if anyone has any, do send them in.