In 2000, we produced a series of ARTOMATIC products, partly as an extension of the promotional products we'd produced and partly because we needed to fill the shop when there was so little stuff to buy. The boxes were beautifully screen-printed and cost a fortune and even retailing at £10.00 each, we still lost money on them. You can buy something very similar in IKEA now for £3 and I bet they make money.